Your brand starts within you

Tara Burgess

Founder, Syro Skincare

My brand had good bones, but working in it everyday, you get caught up with the day-day chaos, and the complexity of standing out/really understanding what a brand stands for. Working with Pauline through the Strategic Brand Development made me feel heard, seen and most importantly took the steps to break down every tiny detail of my brand, ones that I hadn't even thought would make a difference. We spent each week tackling every angle of marketing, identity, exposure, consumerism and how that affects my brand, website changes and the overall bigger picture. I can now say I am implementing those changes and I am beginning to move forward with a clearer image of my own brand.

Priya Koliyot

Founder, The Keto Elf

I was doing a lot on my own, but without direction or structure. After my Brand Visual Audit with Elsa, I feel like I've been handed a map with clear pointers. There's a lot of work to do, but at least I have a better understanding of what works and doesn't, so I know where to spend my time and energy best.

Delaney Hunt

Founder, Ideally Beverages

It was to get another opinion on the current brand and where it could/should go. It's hard as the founder to be objective with brand sometimes so this was super helpful. Loved how fast the process was and how detailed the analysis Brand Visual Audit was. I knew my brand wasn't where I wanted it to be when I started so this was so helpful to pin point what needed to be updated or changed.

Anna Falk

Founder, WAM

I felt like I was doing okay (not excellent, but decent enough), but also aware that as a solo founder, you always have blind spots. The feedback I got from the Brand Visual Audit definitely helped me spot them and allowed me to keep working on my brand with more confidence.

Tara Burgess

Founder, Syro Skincare

My brand had good bones, but working in it everyday, you get caught up with the day-day chaos, and the complexity of standing out/really understanding what a brand stands for. Working with Pauline through the Strategic Brand Development made me feel heard, seen and most importantly took the steps to break down every tiny detail of my brand, ones that I hadn't even thought would make a difference. We spent each week tackling every angle of marketing, identity, exposure, consumerism and how that affects my brand, website changes and the overall bigger picture. I can now say I am implementing those changes and I am beginning to move forward with a clearer image of my own brand.

Priya Koliyot

Founder, The Keto Elf

I was doing a lot on my own, but without direction or structure. After my Brand Visual Audit with Elsa, I feel like I've been handed a map with clear pointers. There's a lot of work to do, but at least I have a better understanding of what works and doesn't, so I know where to spend my time and energy best.

Delaney Hunt

Founder, Ideally Beverages

It was to get another opinion on the current brand and where it could/should go. It's hard as the founder to be objective with brand sometimes so this was super helpful. Loved how fast the process was and how detailed the analysis Brand Visual Audit was. I knew my brand wasn't where I wanted it to be when I started so this was so helpful to pin point what needed to be updated or changed.

Anna Falk

Founder, WAM

I felt like I was doing okay (not excellent, but decent enough), but also aware that as a solo founder, you always have blind spots. The feedback I got from the Brand Visual Audit definitely helped me spot them and allowed me to keep working on my brand with more confidence.

Tara Burgess

Founder, Syro Skincare

My brand had good bones, but working in it everyday, you get caught up with the day-day chaos, and the complexity of standing out/really understanding what a brand stands for. Working with Pauline through the Strategic Brand Development made me feel heard, seen and most importantly took the steps to break down every tiny detail of my brand, ones that I hadn't even thought would make a difference. We spent each week tackling every angle of marketing, identity, exposure, consumerism and how that affects my brand, website changes and the overall bigger picture. I can now say I am implementing those changes and I am beginning to move forward with a clearer image of my own brand.

Priya Koliyot

Founder, The Keto Elf

I was doing a lot on my own, but without direction or structure. After my Brand Visual Audit with Elsa, I feel like I've been handed a map with clear pointers. There's a lot of work to do, but at least I have a better understanding of what works and doesn't, so I know where to spend my time and energy best.

Delaney Hunt

Founder, Ideally Beverages

It was to get another opinion on the current brand and where it could/should go. It's hard as the founder to be objective with brand sometimes so this was super helpful. Loved how fast the process was and how detailed the analysis Brand Visual Audit was. I knew my brand wasn't where I wanted it to be when I started so this was so helpful to pin point what needed to be updated or changed.

Anna Falk

Founder, WAM

I felt like I was doing okay (not excellent, but decent enough), but also aware that as a solo founder, you always have blind spots. The feedback I got from the Brand Visual Audit definitely helped me spot them and allowed me to keep working on my brand with more confidence.

Tara Burgess

Founder, Syro Skincare

My brand had good bones, but working in it everyday, you get caught up with the day-day chaos, and the complexity of standing out/really understanding what a brand stands for. Working with Pauline through the Strategic Brand Development made me feel heard, seen and most importantly took the steps to break down every tiny detail of my brand, ones that I hadn't even thought would make a difference. We spent each week tackling every angle of marketing, identity, exposure, consumerism and how that affects my brand, website changes and the overall bigger picture. I can now say I am implementing those changes and I am beginning to move forward with a clearer image of my own brand.

Priya Koliyot

Founder, The Keto Elf

I was doing a lot on my own, but without direction or structure. After my Brand Visual Audit with Elsa, I feel like I've been handed a map with clear pointers. There's a lot of work to do, but at least I have a better understanding of what works and doesn't, so I know where to spend my time and energy best.

Delaney Hunt

Founder, Ideally Beverages

It was to get another opinion on the current brand and where it could/should go. It's hard as the founder to be objective with brand sometimes so this was super helpful. Loved how fast the process was and how detailed the analysis Brand Visual Audit was. I knew my brand wasn't where I wanted it to be when I started so this was so helpful to pin point what needed to be updated or changed.

Anna Falk

Founder, WAM

I felt like I was doing okay (not excellent, but decent enough), but also aware that as a solo founder, you always have blind spots. The feedback I got from the Brand Visual Audit definitely helped me spot them and allowed me to keep working on my brand with more confidence.

Tara Burgess

Founder, Syro Skincare

My brand had good bones, but working in it everyday, you get caught up with the day-day chaos, and the complexity of standing out/really understanding what a brand stands for. Working with Pauline through the Strategic Brand Development made me feel heard, seen and most importantly took the steps to break down every tiny detail of my brand, ones that I hadn't even thought would make a difference. We spent each week tackling every angle of marketing, identity, exposure, consumerism and how that affects my brand, website changes and the overall bigger picture. I can now say I am implementing those changes and I am beginning to move forward with a clearer image of my own brand.

Priya Koliyot

Founder, The Keto Elf

I was doing a lot on my own, but without direction or structure. After my Brand Visual Audit with Elsa, I feel like I've been handed a map with clear pointers. There's a lot of work to do, but at least I have a better understanding of what works and doesn't, so I know where to spend my time and energy best.

Delaney Hunt

Founder, Ideally Beverages

It was to get another opinion on the current brand and where it could/should go. It's hard as the founder to be objective with brand sometimes so this was super helpful. Loved how fast the process was and how detailed the analysis Brand Visual Audit was. I knew my brand wasn't where I wanted it to be when I started so this was so helpful to pin point what needed to be updated or changed.

Anna Falk

Founder, WAM

I felt like I was doing okay (not excellent, but decent enough), but also aware that as a solo founder, you always have blind spots. The feedback I got from the Brand Visual Audit definitely helped me spot them and allowed me to keep working on my brand with more confidence.

Tara Burgess

Founder, Syro Skincare

My brand had good bones, but working in it everyday, you get caught up with the day-day chaos, and the complexity of standing out/really understanding what a brand stands for. Working with Pauline through the Strategic Brand Development made me feel heard, seen and most importantly took the steps to break down every tiny detail of my brand, ones that I hadn't even thought would make a difference. We spent each week tackling every angle of marketing, identity, exposure, consumerism and how that affects my brand, website changes and the overall bigger picture. I can now say I am implementing those changes and I am beginning to move forward with a clearer image of my own brand.

Priya Koliyot

Founder, The Keto Elf

I was doing a lot on my own, but without direction or structure. After my Brand Visual Audit with Elsa, I feel like I've been handed a map with clear pointers. There's a lot of work to do, but at least I have a better understanding of what works and doesn't, so I know where to spend my time and energy best.

Delaney Hunt

Founder, Ideally Beverages

It was to get another opinion on the current brand and where it could/should go. It's hard as the founder to be objective with brand sometimes so this was super helpful. Loved how fast the process was and how detailed the analysis Brand Visual Audit was. I knew my brand wasn't where I wanted it to be when I started so this was so helpful to pin point what needed to be updated or changed.

Anna Falk

Founder, WAM

I felt like I was doing okay (not excellent, but decent enough), but also aware that as a solo founder, you always have blind spots. The feedback I got from the Brand Visual Audit definitely helped me spot them and allowed me to keep working on my brand with more confidence.