About us
We think like a co-founder, support like a friend. From strategy, branding to design, we've got you covered.
Discover our unique story
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Our name
Mindful: careful not to forget about something.
At Mindful Brand, being mindful means taking a thoughtful and intentional approach to branding that drives business growth.
It’s a reminder that a strong brand starts with a solid business foundation and effective leadership - not just pretty visuals.
When the founder, business, and brand are fully aligned, that’s when the real impact happens.
Two expats, two cultures, one purpose.
Mindful Brand was founded in 2025 by Pauline and Elsa, two expats living in the UK. They met in 2019 while working on a branding project and instantly connected. In 2023, both entered new chapters - Pauline left her previous business and Elsa welcomed a baby girl.
In the summer of 2024, they met on a sunny day and sat on a London park bench, talking about their hopes for the future. Both dreamed of building something meaningful that aligned with their values and long-term goals. That’s when they discovered a shared passion for helping female founders succeed.
This conversation inspired the creation of Mindful Brand - a conscious decision between two friends, built on authenticity, complementary strengths, and a shared sense of purpose.
What beliefs guide our thinking, decisions and actions?
Lead life and work with authenticity.
Be mindful of your words and actions.
Be your best, do your best.
Never stop learning new things.
Prioritise meaning, joy, and connection.
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Our Mission
Helping female founders create honest brands that drive positive change and grow towards £1M+
Through our highly collaborative work, we create a supportive space for you to build a successful business and lead as your best self.
- Set a clear vision for your future
- Prepare your company for long-term growth
- Build the mindset to grow a seven-figure brand
- Create a signature visual identity
- Stay accountable along the way
Our team
Pauline Guo
Co-Founder & Strategy Director
Born and raised in Beijing, Pauline has been an entrepreneur her entire career. She grew a lifestyle media brand to seven-figures and ran it for 11 years. She holds an MBA and a master’s in marketing communications.