Services
Get your brand ready to help your business grow.
Ready for the next level?
Work with us if...
- You need an experienced sounding board to talk through ideas, explore challenges and gain clarity on your business, brand or visual identity.
- You're reaching more people, but it's not translating into sales, and you're unsure what's holding your brand back.
- Your brand isn't connecting with customers the way you'd hoped, but you're not sure what to change.
- Your business is evolving, but you're unsure how your brand needs to evolve to support your next stage of growth.
- You've built your brand organically, but you're unsure what makes your business distinctive or how to communicate its value.
Brand & Business
Clarity
One-to-one advisory and mentoring for early-stage female founders.
Building a business can feel lonely. You're navigating uncertainty, making decisions and figuring out what comes next.
These 60-minute online sessions give you space to step back, ask questions, talk through challenges and gain clarity on what you're building. Whether you need a sounding board, a second opinion or guidance on your next steps, we'll focus on what's on your mind and what matters most to you right now.
Depending on what you need support with, you can choose a Strategic Clarity Session to talk through your business and brand direction, or a Visual Clarity Session to explore your visual identity, creative direction and design decisions.
Ideal for early-stage founders looking for experienced guidance and a fresh perspective before committing to a more in-depth strategy or design programme.
Investment: £150 per session
Strategic Brand
Development
You've built a brand with potential. But when you're immersed in the day-to-day, it can be difficult to see what's holding you back, what needs to change and where to focus next.
This advisory programme uses your brand as a lens to help you see your business from a different perspective, challenge assumptions and build a stronger foundation for growth.
Using the Brand Like A Friend™ Framework, we'll explore what makes your business distinctive, what it stands for and how to translate that understanding into a clear strategic brand direction.
Across five weekly 1:1 90-minute online sessions, supported by research and consulting work between sessions, we'll develop a direction to guide how you position your business, communicate its value and make decisions about its future.
What we'll work on:
- Reset your perspective: Step back from the day-to-day, challenge assumptions and uncover what's holding your brand back.
- Find your strategic focus: Identify what your brand needs to support your next stage of growth and where to focus your time, energy and resources.
- Define your difference: Clarify what your brand stands for, what sets your business apart and why it matters to your customers.
- Align brand, business and founder: Connect your brand with your values, vision and ambitions for the business you're building.
- Establish your strategic direction: Bring our discussions and decisions together in a written brand direction document to guide your choices as your business grows.
Investment: £1850
Visual Brand
Refinement
Your brand speaks before you do. Does it communicate what you want it to?
Your visual identity might look good, but that doesn't necessarily mean it's clear, cohesive or communicating the right things.
This two-part service helps you identify what needs improving and turn those insights into a stronger, more complete visual identity aligned with your brand positioning.
What we'll work on:
Phase 1 - Visual Brand Diagnosis
- Assess your visual identity across five visual pillars, considering your business, vision, audience and objectives.
- Identify inconsistencies and gaps between what you want your brand to communicate and what it actually conveys.
- Provide honest, actionable recommendations to improve your visual identity and how it communicates your brand.
- Walk you through the findings and prioritise what to address next.
Phase 2 - Visual Brand Refinement
- Refine and create brand assets through tailored design work that addresses the improvements agreed in Phase 1.
- Receive your refined design assets alongside a tailored brand summary, with practical guidance on applying your visual identity consistently and managing future design work, whether in-house or with another designer.
Investment: Phase 1 - £450 (available as a standalone service) | Phase 2 - Quoted separately based on scope
We advise brands in these spaces:
Beauty & Skincare
Food & Drink
Health & Wellness
Lifestyle & Home
Fashion & Accessories
FAQs
We don’t start with the brand. We start with the business.
Your brand doesn't exist in isolation. It's shaped by the founder, the market, your customers and your ambitions for growth. That's why we look at the business, the brand and the founder together.
Through the lens of brand, we help you step back from the day-to-day, uncover what's working, identify what's missing and understand what makes your business different.
From strategic brand direction to visual identity, we help you build the brand your business needs to grow.
We work with ambitious female founders building consumer brands, helping them put the right brand foundations in place to support sustainable growth.
You've built a business, and now you're ready to take it further. You're asking bigger questions about your brand: What's working? What could be better? What makes you different? And what needs to change as the business grows?
You're ready to look beyond surface-level wins and invest in the strategic thinking that can make a meaningful difference to your business. You want an experienced perspective to help you improve what you've built, make better decisions and focus on what will move your business forward.
We're not here to only create brand assets for you. We're here to help you see the bigger picture of your brand, understand how it fits into your business, and identify how it can better support your growth.
Our work creates the strategic foundation for your future design and marketing decisions, establishing the direction agencies or freelancers need before execution begins.
We use brand as the medium, not the destination. The goal is to build a brand that supports the growth of your business.
Using our Brand Like A Friend™ framework, we'll work together to uncover strategic gaps across 9 brand dimensions and define the brand direction your business needs to grow.
Purpose · Audience · Category · Advantage · Proof · Guardrails · Personality · Experience · Visual Direction
Expect a hybrid of consulting, mentoring and coaching as we explore your brand, business strategy and founder mindset. Together, we'll turn these insights into a clear, differentiated brand direction that helps you build a business that's ready for its next stage of growth. Branding agencies are too expensive, courses are too generic, we're the alternative.
Your brand's visual identity might need a refresh, not a fresh start.
A rebrand isn't always the answer. We look at what's working, what could be better, and what your business actually needs, building on what your customers already recognise and love.
Whether we're auditing or refining your visual identity, every change has a reason. Our focus is on improving what you've already built, not changing it for the sake of it.
Our frameworks work at any business stage across industries, but we don't work with every brand.
We're drawn to founder-led businesses with a genuine purpose, often inspired by a problem the founder has experienced firsthand. These brands want to make a meaningful difference and have the ambition to grow to seven figures and beyond.
Our guiding principle is simple: if we wouldn't buy it ourselves or recommend it to our friends and family, we won't work on it. We believe thinking like a customer is essential to building a brand that matters.
If your marketing feels hard, it’s usually because your brand isn’t clear yet.
Most founders think they have a marketing problem.
Often, they have a brand clarity problem.
When you're clear on what your brand stands for, every decision becomes easier - from your messaging to your marketing.
Let's uncover what's holding your brand back.