Services

We work with female founders building consumer brands who have outgrown guesswork and ready to take a strategic approach.

Your business is growing, customers love your products, and you know your brand plays an important role in future growth. You're looking to make better decisions, identify potential risks before they become obstacles, and understand where you can strengthen your brand to support long-term business growth.

You're in the space between DIY and agency - past the stage of relying solely on instinct, but not yet ready to build an internal strategic team or invest in an agency branding engagement.

Freelancers and agencies give you execution, but don't always solve the problem underneath. Courses give you theory, but leave you to figure out how it applies to your business. There’s a gap between the two - and that’s where we work.

Our work starts before any execution begins. We help you step back from the day-to-day and see the bigger picture: who you are, what you're building, and the role your brand plays in helping your business grow.

More importantly, we've been where you are - navigating uncertainty and trying to find a clear direction forward. That's why our approach is practical, personal, and rooted in real founder experience - not just theory.

Work with us if you're ready to take control of your brand - with a Strategic Advisor who thinks like your co-founder and a Creative Director who:

• Has built and scaled a seven-figure media brand from scratch as a first-time founder

• Brings 15+ years of brand design experience, with the ability to see what’s working, what isn’t, and why

• Combines business strategy, founder psychology, and brand thinking to help you build a business and brand that grow together

• Challenges your assumptions, helps you see your business more clearly, and turns those insights into a clear direction you can confidently act on

You probably could eventually. Knowledge comes with learning; wisdom comes with time. But can your business wait until you figure it out?

The real cost of going without clear direction isn't just time or money. It's investing in the wrong things. Making decisions that don't support where you want the business to go.

You're already juggling a lot as a female founder. We're here to help you see the bigger picture, so your next move is built on strategy rather than guesswork.

Using our Brand Like A Friend™ framework, this programme includes 4 weekly 90-minute sessions. Together, we'll uncover the strategic gaps across 9 brand dimensions and work through the decisions needed to build a clear, differentiated brand direction.

While our work centres on brand, we also explore the commercial thinking behind it: value proposition, competitive advantages and the founder mindset shaping every decision.

After the programme, you can book one-off advisory sessions whenever you need a strategic sounding board or support navigating your next brand decision.

Good design does three things: it's understood immediately, feels trustworthy, and connects with people.

A brand should be clear enough to be remembered. Design that exists purely to look good will always struggle to communicate what the brand stands for.

We prioritise meaning over decoration - define what matter the most, then removing anything that distracts from it.

The result is a brand visual identity that's minimal, editorial, and warm. Clear enough to communicate. Human enough to resonate.

Of course you can. Instead of establishing the strategic foundation through our programme, we’ll use your existing brand direction to improve your visual identity.

We'll start by auditing your current visual identity across 5 strategic dimensions. You can then use the findings to refine or develop your identity yourself, or hand them off to another designer. Particularly useful if you want to improve your visual identity but aren't sure where to start.

After the audit, we can guide you through a visual exploration to define the direction to improve your identity.

Our frameworks work across industries and markets, but we don't work with every brand.

We are drawn to founder-led small businesses built around a genuine purpose - often inspired by a problem the founder has experienced firsthand. These brands want to create meaningful impact, not just drive sales, and are ambitious to grow towards seven-figures and beyond.

The principle that guides us is simple: if we wouldn't buy it ourselves or recommend it to our friends and family, we won't work on it. We believe thinking like a customer is essential to build a brand that matters.