Evenly

Celebrating female-founded brands you'll want to know.

Since November 2025, we've been spotlighting the next generation of female-founded consumer brands and celebrating female entrepreneurship, showing that building a business is a real, viable career path for women from all walks of life, regardless of background, age, culture, or circumstance.

We started Mindful Brand to support women in succeeding in business - not just through what we do, but also in how we shop. We believe in a future where more seven-figure consumer brands are built by women, and we're committed to helping make that vision a reality.

Deciding which businesses to support is a personal choice.

If, like us, you prefer to champion female-owned brands, we hope you enjoy this series.

Today, we’re featuring Evenly, founded by Kate Taylor in 2020 in the UK.

About the Brand

Evenly is a UK femtech brand creating practical, non-surgical solutions for breast asymmetry.

The brand’s products are designed for women whose breasts differ in size, whether naturally or following life changes such as pregnancy, breastfeeding or surgery. Its specialist Bra Balancers™ and Subtle Shapers™ work with the bras women already own, sitting over the smaller breast to balance shape and weight and help bras fit more comfortably and naturally.

Unlike generic, one-size-fits-all bra inserts, Evenly has been developed specifically for breast asymmetry, with a wide choice of sizes alongside fitting advice, education and a supportive community.

Meet the Founder

Kate is a solo founder based in Dorset. Before creating Evenly, she worked in IT consulting, with no background in lingerie, product design or manufacturing.

She has bootstrapped Evenly from an idea into an international specialist brand, developing patented products and building relationships with lingerie retailers, healthcare professionals and women with breast asymmetry worldwide.

Also a mum, Kate has built the business with specialist suppliers, freelancers and retail partners, while staying closely connected to the women Evenly supports.

How She Started

Kate started Evenly because she has breast asymmetry herself and spent years frustrated that bras never fitted her properly.

Her first idea was actually to design a bra specifically for asymmetry, and that was where the business began. But as she developed the concept, she realised that asking women to buy one particular bra was limiting. Everyone has different preferences around style, colour, fit and support.

That led to a deliberate pivot: rather than replacing women's existing bras, could she help those bras do their job properly? That question ultimately led to the development of the Bra Balancer™ and Subtle Shaper™.

What She Learned

Kate has learned one of her biggest lessons: not to become too attached to your first solution.

Evenly started with a completely different product concept, but the more she learned about the problem, the clearer it became that there was a better way to solve it.

Being willing to pivot has been hugely important. As a founder, you need conviction in the problem you're trying to solve, but flexibility in how you solve it. Listen closely to customers, challenge your own assumptions and don't be afraid to change direction if you discover a better answer.

Where to shop

Evenly is available to buy at getevenly.com, with worldwide delivery, and through a growing network of specialist lingerie and post-surgery retailers.

A stockist finder is available on the Evenly website for customers who would prefer an in-person fitting.

Instagram: @weareevenly

Facebook: @wearevenly

LinkedIn: Evenly

Community: Join The Uneven Titty Committee™, Evenly's free private Facebook group for women living with breast asymmetry.

Support brands built by women. Don’t just say it. Shop it. Stock it. Fund it.