Jules Stories

Celebrating female-founded brands you'll want to know.

Since November 2025, we've been spotlighting the next generation of female-founded consumer brands and celebrating female entrepreneurship, showing that building a business is a real, viable career path for women from all walks of life, regardless of background, age, culture, or circumstance.

We started Mindful Brand to support women in succeeding in business - not just through what we do, but also in how we shop. We believe in a future where more seven-figure consumer brands are built by women, and we're committed to helping make that vision a reality.

Deciding which businesses to support is a personal choice.

If, like us, you prefer to champion female-owned brands, we hope you enjoy this series.

Today, we’re featuring Jules Stories, founded by Sandra Falque in 2026 in the UK.

About the Brand

Jules Stories creates a simple, friendly, and playful learning device for children aged ~4-10 called Jules - a screen-free, voice-interactive storyteller that turns kids’ ideas into personalised adventures and learning quests.

Designed by parents and co-created with educators, Jules makes learning fun and meaningful through UK curriculum-aligned stories, games, and riddles.

With safety guardrails and a parent app, Jules helps families and teachers replace screen time with play that sparks curiosity and creativity.

Meet the Founder

Sandra is a mum of three. Before starting Jules Stories, she worked as a management consultant and is now using a decade of expertise in consulting and strategy to build Jules.

How She Started

Sandra founded Jules Stories after noticing how much screen time was creeping into children’s homes.

Wanting to offer an alternative that was magical, educational, and safe without the need for a tablet, she created Jules designed to nurture curiosity, creativity, and learning - without relying on screens.

What She Learned

Sandra has learned that in the age of AI, you need to think about how your business will matter in the long-term and focus on selling your vision, not just your product.

Where to shop

Jules Stories is available to buy at www.jules-stories.com.

Instagram: @wearejulesstories

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