Laro

Celebrating female-founded brands you'll want to know.

Since November 2025, we've been spotlighting the next generation of female-founded consumer brands and celebrating female entrepreneurship, showing that building a business is a real, viable career path for women from all walks of life, regardless of background, age, culture, or circumstance.

We started Mindful Brand to support women in succeeding in business - not just through what we do, but also in how we shop. We believe in a future where more seven-figure consumer brands are built by women, and we're committed to helping make that vision a reality.

Deciding which businesses to support is a personal choice.

If, like us, you prefer to champion female-owned brands, we hope you enjoy this series.

Today, we’re featuring Laro, founded by Beth Bisley in 2025 in the UK.

About the Brand

Laro is a luxury oral care brand reimagining one of the most overlooked categories in wellness. The brand creates microbiome-friendly, plastic-free essentials that combine thoughtful formulation with beautiful design.

Laro is for people who care about what they put in and on their bodies, appreciate considered design, and want to make more sustainable choices without compromising on performance.

Laro believes oral care can be more than a daily chore - it can be a small moment of wellbeing that supports wider health while looking beautiful on the bathroom shelf, proving that everyday rituals deserve the same care as skincare.

Meet the Founder

Beth is a first-time founder, entirely self-funded from the start. Originally from the UK, she now lives in the Netherlands with her husband and two young kids.

She previously built her career as a corporate lawyer, before moving into strategy and innovation roles, helping organisations solve complex business challenges.

Combining analytical thinking with a love of thoughtful design, she leads every aspect of the business today, from product development and education to partnerships and brand strategy.

How She Started

Like many people, Beth spent years investing in skincare, nutrition and wellbeing while giving very little thought to oral care beyond choosing whichever toothpaste happened to be on the supermarket shelf. The more she researched the oral microbiome, and the growing evidence linking oral health to overall wellbeing, the more surprising that disconnect became.

She realised the category had been left behind - dominated by plastic packaging, outdated formulations and products designed to be hidden away. Laro was created to change that, bringing together science, sustainability and beautiful design to elevate one of the most important everyday rituals.

What She Learned

Beth has learned not to wait until everything feels perfect before beginning. Some of the most valuable lessons only come from putting the work into the world.

Every challenge, customer conversation and unexpected setback has helped shape Laro into a stronger business than any amount of planning ever could. Progress, Beth has found, will always teach more than perfection.

Where to shop

Laro is available to buy at larolondon.com.

Instagram: @larolondon

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