Lea Gogo

Celebrating female-founded brands you'll want to know.

Since November 2025, we've been spotlighting the next generation of female-founded consumer brands and celebrating female entrepreneurship, showing that building a business is a real, viable career path for women from all walks of life, regardless of background, age, culture, or circumstance.

We started Mindful Brand to support women in succeeding in business - not just through what we do, but also in how we shop. We believe in a future where more seven-figure consumer brands are built by women, and we're committed to helping make that vision a reality.

Deciding which businesses to support is a personal choice.

If, like us, you prefer to champion female-owned brands, we hope you enjoy this series.

Today, we’re featuring Lea Gogo, founded by Ariane Marie in 2020 in the UK.

About the Brand

Lea Gogo gives people freedom over food again, by helping them digest dairy.

The brand is for anyone who is lactose intolerant or has a hard time digesting dairy, but still wants the option to have it.

Lea Gogo has developed a strong yet affordable tablet supplement in super cute, handy packaging - making lactose intolerance easy to navigate.

Meet the Founder

Ari is a first-time, solo bootstrapped founder. French and grew up in Germany, she started her career in London in FinTech, designing and selling innovative financial products to the mass market - a world away from wellness.

She loves the hustle and energy that comes from being a founder and is already quietly testing two other business ideas, taking a more careful approach to validating them in the market before launching.

How She Started

Ari has always wanted to be an entrepreneur. Since a young age, she's been coming up with ideas, telling people about them and writing business plans.

After moving to London, she saw a gap in the market when she couldn't find lactase supplements to navigate her lactose intolerance. That left her with two choices: cut out dairy or launch lactase as a business. She did the latter, obviously.

What She Learned

Ari has learned that building a business really doesn't need to be perfect. In fact, if you get it perfect, you've probably spent too much time, money and resources on it.

When building something new, time and money are tight, and the priority is validating that the product is desirable, that customers are willing to pay for it, and that it can scale cost-efficiently.

Getting the colour right or creating the perfect reel are just tools that help get there, but the real focus is proving the business has legs - and especially in the early days, it's easy to get absorbed by details that don't meaningfully move the needle.

Where to shop

Lea Gogo is available to buy at www.leagogo.com, also on TikTok Shop UK and Amazon. It's also sold in France, Germany and Spain, and through a distributor in Lithuania.

Instagram: @lea.gogo / @_ariane95

TikTok: @leagogouk

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