MUVA

Celebrating female-founded brands you'll want to know.

Since November 2025, we've been spotlighting the best newly launched and emerging female-founded consumer brands, helping them reach new audiences and sharing their stories to inspire the next generation of female founders.

We started Mindful Brand® to support women in succeeding in business, not just through our brand and business advisory, but also by building a platform that champions female-founded brands, helping them gain the visibility and support they need to grow. We believe in a future where more seven-figure consumer brands are built by women, and we're committed to helping make that vision a reality.

Ultimately, we want more women from all walks of life to see building a successful consumer brand as a real possibility, regardless of their background, age, culture or circumstances.

Deciding which businesses to support is a personal choice. If, like us, you want to champion female-founded brands, we hope you'll discover some new favourites.

Today, we’re featuring MUVA, founded by Aleeza Khan & Hashleen Kataria-Chohan in 2026 in the UK.

About the Brand

MUVA is a women's health and wellbeing platform, curating the best products for every stage of womanhood, all in one place.

The brand is for every woman who's felt overwhelmed or confused choosing the right products for her body, covering four areas: Period Care, TTC/Pregnancy & Postpartum, Menopause, and Everyday Wellbeing. Whether she already knows what she needs or is still figuring it out, MUVA helps her decide with confidence.

Women's health products are often left at the bottom of the supermarket shelf, or buried in a drop-down within a drop-down online. MUVA is being built to help change that, helping the busiest people find what's genuinely best for them.

Meet the Founder

Aleeza and Hashleen are Essex/East London-born first-time founders who co-founded MUVA, bringing very different backgrounds to the brand.

Aleeza spent her career in HR and Operations across a range of hospitality companies, while Hashleen worked in real estate investment, both often one of the only women in the room.

That experience convinced them both that women are best placed to care for women, and that it's time the health and wellbeing industry reflected that.

How She Started

Aleeza and Hashleen started MUVA because women's health is too often an afterthought, or a buzzword large companies use to tick a box. Being their own target audience, they felt best placed to cut through that noise.

Both have navigated PCOS, and the frustration of finding the right products, whether that be supplements, natural period care or pain relief. That search, across countless brands and shelves with little guidance, showed them exactly what was missing.

So they decided to build it themselves: MUVA, a place that does the searching for you and makes sense of it all.

What She Learned

Aleeza and Hashleen have learned that you will get told no, or sometimes even ghosted. That's just part of building something from scratch, but tenacity is what gets you through it.

When it feels like doors are closing, remember your "why" and let that pull you forward. They've realised it is essential to keep knocking on every door you can find, as not all of them will open, but some will, and those are the ones that count.

It has sometimes been difficult to adjust, but building a business isn't about avoiding rejection, it's about not letting it stop you.

Where to shop

MUVA is available to buy at wearemuva.com.

Instagram: @muva_uk

TikTok: @muva_uk

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