Stil

Celebrating female-founded brands you'll want to know.

Since November 2025, we've been spotlighting the next generation of female-founded consumer brands and celebrating female entrepreneurship, showing that building a business is a real, viable career path for women from all walks of life, regardless of background, age, culture, or circumstance.

We started Mindful Brand to support women in succeeding in business - not just through what we do, but also in how we shop. We believe in a future where more seven-figure consumer brands are built by women, and we're committed to helping make that vision a reality.

Deciding which businesses to support is a personal choice.

If, like us, you prefer to champion female-owned brands, we hope you enjoy this series.

Today, we’re featuring Stil, founded by Tash Hagan in 2026 in the UK.

About the Brand

Stil is a natural suncare brand creating mineral sunscreen for sensitive skin - without the white cast. Its debut product, Daily Face SPF 30, is a mineral formula made with non-nano zinc and 97.8% natural ingredients, designed to be an easy everyday SPF that doesn't clog pores.

Stil exists to bridge the gap between mainstream chemical sunscreens and mineral formulas that are often difficult and unpleasant to use. Its products are designed to be kinder for skin and the ocean, without compromising on performance or aesthetics.

Stil brings a modern, beauty-led energy to a category long dominated by clinical and outdated brands - for people who want a sunscreen they can trust, is genuinely enjoyable to use and looks good on the bathroom shelf.

Meet the Founder

Tash is a first-time founder originally from a small seaside town in Northern Ireland - where her love for the ocean and her inner beach bum were born.

She moved to the UK for university and spent over 12 years building a career in fashion e-commerce across the UK, Australia and Europe - starting as a stylist before becoming Art Director at Boden, one of the UK's largest fashion brands.

Three years ago, a severe Crohn's flare became the turning point she needed. Tash quit her job in fashion, moved abroad with her partner, and finally took the leap to start Stil.

How She Started

Stil was born out of years of frustration and not being able to find a sunscreen she could trust.

Tash developed Crohn's disease when she was 12 years old and spent her adult life dedicated to her health and wellbeing in order to manage her disease without medication. It started with clean eating, and after realising that personal care products also caused her to flare, she became obsessed with natural cosmetics and researching ingredients.

Having lived with Crohn's disease for over 20 years, it taught her to be fiercely protective of what she puts in and on her body. After one too many flare-ups and reactions to mainstream SPF products and their harsh chemicals, she realised the UK sunscreen shelf needed an upgrade - so she took the matter into her own hands.

What She Learned

Tash has learned a lot on her founder journey so far.

One lesson is to always trust her gut - it never lets her down. If something doesn't feel right, she takes the time to sit with it, listens to her intuition and doesn't rush a decision.

The one thing she is always having to remind herself is to not compare. It's so easy to look at a business that's a few steps or a year ahead and feel the need to be there - as if what she's doing isn't enough. But that takes the joy out of the journey, and it takes time to build something sustainable.

Where to shop

Stil is available to buy at www.stilsuncare.com.

Instagram: @stil.suncare

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