Thrill Drinks

Celebrating female-founded brands you'll want to know.

Since November 2025, we've been spotlighting the next generation of female-founded consumer brands and celebrating female entrepreneurship, showing that building a business is a real, viable career path for women from all walks of life, regardless of background, age, culture, or circumstance.

We started Mindful Brand to support women in succeeding in business - not just through what we do, but also in how we shop. We believe in a future where more seven-figure consumer brands are built by women, and we're committed to helping make that vision a reality.

Deciding which businesses to support is a personal choice.

If, like us, you prefer to champion female-owned brands, we hope you enjoy this series.

Today, we’re featuring Thrill Drinks, founded by Laure Puissilieux in 2025 in the UK.

About the Brand

Thrill Collagen+ is a functional beverage that combines beauty and wellness in a refreshing drink you can enjoy every day. With 5g hydrolysed bovine collagen, vitamins B and C, and refreshing flavours, it supports skin elasticity, hair and nail strength and joint flexibility in one convenient and delicious can.

It is designed for people who want to take care of their beauty and wellness in a simple, enjoyable, and convenient way. It speaks to busy professionals, active people focused on recovery and mobility, and anyone interested in healthy ageing and prevention.

Unlike powders or pills, Thrill uses high-quality collagen peptides sourced from Nutricol, one of the leading collagen suppliers, in a ready-to-drink format that fits effortlessly into modern life.

Meet the Founder

Laure is a first-time, solo founder based in the UK, originally from Burgundy, France. Before launching Thrill, she built a nearly decade-long career at Nestlé across France and the UK, where she worked on iconic brands including Perrier as Innovation Brand Manager.

A former competitive golfer, Laure brings the same resilience, discipline, and ambition from sport into her entrepreneurial journey. She studied Marketing at Toulouse Business School before stepping out of the corporate world in 2025 to build Thrill Drinks from the ground up in a new country where she had to start again.

How She Started

Three years ago, Laure moved to the UK and joined a women's football team to make friends. After a knee injury, her physio recommended collagen, but she quickly found that powders were unpleasant, inconsistent, and easy to forget. That experience made it clear that staying healthy should feel simple and enjoyable, not like a chore. She also learned that collagen is an essential protein and that from around age 25, natural collagen production declines, impacting firmness, hydration, and strength.

With 10 years of experience in the beverages category, Laure was already closely following the rapid growth of functional drinks. In the UK alone, there are over 6 million collagen consumers, many facing the same frustrations with powders and pills. It became evident that there was a clear gap in the market, and an opportunity to create a convenient, great-tasting collagen beverage that truly meets consumers' needs.

What She Learned

Laure has learned that the most underestimated factor in building a business is time. Everything takes far longer than expected - from securing a first distributor meeting to ingredients arriving, packaging approvals, and co-manufacturer timelines.

And because time is money, cash flow is critical. Founders must ensure they have enough runway to cover all the costs of launching and survive long enough to prove consumers want the product.

Her final lesson: don't do it alone. For Laure, joining Buy Women Built and attending events like Bread & Jam were some of the best decisions she made - opening doors to advice, introductions, and collaboration. One conversation leads to another, and over time those connections become some of the biggest opportunities.

Where to shop

Thrill Drinks is available to buy at www.thrilldrinks.com.

Instagram: @thrilldrinks

TikTok: @thrilldrinks

Follow Laure on LinkedIn: @laurepuissilieux

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