Hira Health
Client
HiraHealth
Sector
Health & Wellness
Year
2023
Services
Visual Identity
About the Brand
HiraHealth is a New York City-based startup specialising in diabetes and medical weight management programs.
Dedicated to helping patients achieve lasting health and holistic well-being, HiraHealth builds its philosophy on five connected pillars: clinical care, physical wellness, nutrition, mental and stress therapy, and spiritual care - each forming an essential part of a complete healing journey.
The Challenge
The goal was to create HiraHealth’s first logo and visual identity to support the launch of its startup waitlist landing page - capturing the essence of the company’s strategy and vision.
The custom project included a logo, brand guidelines, and social media templates.
Our Approach
The HiraHealth logo reflects the business’s core principles through a simple, meaningful design.
A star shape emerges from the connection of five curved lines, with five nodes at their intersections - each representing one of HiraHealth’s pillars of healing.
At the center is a single dot symbolises the patient - supported and cared for within the HiraHealth community.
The top node and central dot create a visual link between the patient and the spiritual aspect of care, symbolising gentle and continuous guidance.
With its balanced geometry and soft color palette, the logo conveys warmth, trust, and professionalism - capturing HiraHealth’s commitment to both medical excellence and human-centered healing.
The Result
Together, these elements define a brand that stands for medical expertise grounded in empathy, where science and human care work hand in hand.
About Mindful Brand
Mindful Brand is a brand-led business consultancy that helps B2C female founders grow towards £1M+ through strategy, emotional branding, and design.