Brands Built By Women: Amphi Botanicals

A brand-new series has arrived - Celebrating emerging female-founded brands you'll want to know.

Since November, we've been spotlighting inspiring consumer brands built by incredible women from all walks of life - founders who are creating a positive impact through their businesses.

We started Mindful Brand to support women succeed in business. Not just through what we do, but also in how we shop.

Deciding which businesses to support is a personal choice.

If, like us, you prefer to champion female-owned brands, we hope you enjoy this series.

Today, we’re featuring Amphi Botanicals, founded by Yasmeen Jabri in 2023 in the UK.

About the Brand

Amphi Botanicals bridges science and holistic wellness to create balanced, functional drinks that support both individual and collective wellbeing.

Each blend combines vitamins, minerals, and adaptogens for real, balanced solutions - like focus, relaxation, and immunity - all grounded in evidence, inspired by tradition, and shaped by the warmth of Palestinian, Syrian, and Lebanese roots.

Amphi stands for honest, inclusive, and socially responsible wellness, working toward ethical sourcing and social impact with marginalised communities across the SWANA region while proudly celebrating its heritage.

Meet the Founder

Yasmeen grew up in Lebanon before moving to the UK. Her mother is Palestinian and her father is Syrian. She holds a BSc in Nutrition and an MSc in Entrepreneurship from UCL.

Before launching Amphi, Yasmeen worked across nutrition and wellness but often felt a disconnect between the scientific and holistic worlds, something she wanted to change.

How She Started

Yasmeen founded Amphi Botanicals to bridge the gap between science and holistic wellness, creating products that feel both credible and human.

She set out to build a brand that is honest, inclusive, and culturally rooted - a form of wellness that makes sense for real people and gives back to the communities that inspired it.

What She Learned

Yasmeen has learned that being a solo founder doesn’t mean doing it alone. Building an advisory board has been a game-changer, offering guidance, perspective, and accountability.

It’s helped her step back from the day-to-day and focus on the bigger picture - working on the business, not just in it.

Where to shop

Amphi Botanicals is available to buy online at www.amphibotanicals.com.

Follow on Instagram: @amphibotanicals

Support brands built by women. Don’t just say it. Shop it.