Brands Built By Women: BEAME

Celebrating emerging female-founded brands you'll want to know.

Since November 2025, we've been spotlighting inspiring consumer brands built by incredible women from all walks of life - founders who are creating a positive impact through their businesses.

We started Mindful Brand to support women succeed in business. Not just through what we do, but also in how we shop.

Deciding which businesses to support is a personal choice.

If, like us, you prefer to champion female-owned brands, we hope you enjoy this series.

Today, we’re featuring BEAME, co-founded by Eniye Okah in 2025 in the UK.

About the Brand

BEAME is a next-generation sun care brand focused on making SPF reapplication fun, easy, and habit forming. The brand creates colour-changing UV Detection Stickers that show exactly when it’s time to reapply sunscreen.

Designed for Gen Z and millennial consumers who care about their skin, wellbeing, and building better habits, BEAME makes sun care feel modern, fun, and empowering rather than clinical or overwhelming.

While most brands focus on applying SPF, BEAME focuses on reapplication - showing users when their sunscreen has stopped working through science-backed protection and behaviour-changing design.

Meet the Founder

Eniye is a first-time solo founder based in the UK. She studied Fashion Buying at UAL before moving into retail buying.

Working in buying taught her how products are positioned, how consumers really shop, and what makes something stand out on shelf.

Her background in retail buying gave her a commercial lens from day one, while building BEAME has pushed her into fundraising, manufacturing, and creating a brand from scratch.

How She Started

Eniye realised that while the beauty industry talks a lot about applying SPF, there isn’t enough focus on reapplying it.

Most people don’t know when their sunscreen has stopped protecting them - and if you don’t know when it’s worn off, how can you build the habit?

That insight led to the creation of BEAME’s colour-changing UV Detection Stickers. The stickers turn clear when protected by SPF and shift back as protection fades, signalling exactly when it’s time to reapply.

What She Learned

Build before you feel ready.

You don’t need to have everything perfectly mapped out before you start. You learn by doing. You learn by launching.

Progress over perfection has been one of the biggest lessons for Eniye.

Every setback has been data, not failure.

Where to shop

BEAME is available to buy at www.beamespf.com and a selection of local stores.

Instagram: @beamespf

TikTok: @beamespf

LinkedIn: @BEAME

Support brands built by women. Don’t just say it. Shop it. Stock it. Fund it.