Brands Built By Women: DaisyFace

Celebrating new and emerging brands built by women™ you'll want to know.

Since November 2025, we've been spotlighting the next generation of female-founded consumer brands and celebrating female entrepreneurship, showing that building a business is a real, viable career path for women from all walks of life, regardless of background, age, culture, or circumstance.

We started Mindful Brand to support women in succeeding in business - not just through what we do, but also through how we shop. We believe in a future where more seven-figure consumer brands are built by women, and we’re committed to helping make that vision a reality.

Deciding which businesses to support is a personal choice. If, like us, you prefer to champion female-founded brands, we hope you’ll join us.

Today, we’re featuring DaisyFace, founded by Daisy Schaffer in 2025 in the UK.

About the Brand

DaisyFace creates vegan, eco-friendly skincare designed to work for everyone. Built with premium, plant-powered formulas and sustainable, refillable packaging, the brand offers a universal routine that suits all ages, genders, and skin types - including sensitive skin.

With active ingredients like bakuchiol, niacinamide, and hyaluronic acid, DaisyFace delivers effective results without overcomplicating routines. It's the perfect brand for anyone who wants clean, eco-friendly skincare that actually performs.

Meet the Founder

Daisy is a solo founder based in London. A lifelong skincare enthusiast and one of triplets, growing up alongside sisters with very different skin types sparked the idea for a simple, all-in-one skincare solution.

She launched DaisyFace with the mission to create a single, multi-tasking routine that works across all skin types.

How She Started

After struggling with acne, Daisy discovered that simplifying her routine and switching to plant-powered ingredients dramatically improved her skin. While experimenting with natural oils, she came across daisy oil and saw transformative results - brighter skin, reduced dark spots, less redness, and improved firmness.

Encouraged by these benefits, she began working with a UK laboratory to explore daisy stem cells, and from there, the idea for DaisyFace was born.

What She Learned

Daisy has learned to speak her vision clearly and back herself loudly while building the DaisyFace brand.

Where to shop

DaisyFace is available to buy online at www.daisyface.co and at John Bell & Croyden, both in-store and online.

Instagram: @daisyface_skincare

Support brands built by women. Don’t just say it. Shop it. Stock it. Fund it.