Brands Built By Women: Nuchu

A brand-new series has arrived - Celebrating emerging female-founded brands you'll want to know.

Since November, we've been spotlighting inspiring consumer brands built by incredible women from all walks of life - founders who are creating a positive impact through their businesses.

We started Mindful Brand to support women succeed in business. Not just through what we do, but also in how we shop.

Deciding which businesses to support is a personal choice.

If, like us, you prefer to champion female-owned brands, we hope you enjoy this series.

Today, we’re featuring Nuchu, founded by Cynthia Cohen in 2024 in Monaco.

About the Brand

Nuchu creates delicious gummy formulas that deliver more than flavour - they deliver thoughtful wellbeing, supporting your health one chew at a time.

Each product is crafted with gut-health, simple ingredients and clean living at its heart - no added sugar, no sweeteners, and filled with prebiotic fibre.

Today the line includes three distinct blends: Glow Me Away, Calm Me Down, and Boost Me Up. All formulated with the intention of being your daily companion for wellness conscious living.

Meet the Founder

Cynthia was born and raised in Monaco and now divides her time between Monaco and London.

She graduated in 2020 with a BSc in International Hospitality Management and went on to complete several internships and roles in the field before realising that working for others didn’t truly fulfil her.

How She Started

In 2018, following a diagnosis of Candida and IBS, Cynthia found herself reassessing everything she believed about health.

Though gummies were everywhere, she struggled to find one that supported gut health and was genuinely clean - no added sugars, sweeteners, artificial flavours or colours.

That frustration sparked a deeper purpose. Driven to create a better option, she launched Nuchu: a range of thoughtful, good-for-you gummies designed with real wellbeing in mind.

What She Learned

Cynthia has learned that running a wellness brand brings its share of challenges - from formulation complexity to ingredient sourcing, from packaging decisions to consumer education.

Through each step, she's discovered that sincere intention matters. You won’t always have the perfect answer or an easy path - but when you stay aligned with your core values and remember that you’re choosing this, not trapped by it, things shift.

Every tough moment becomes an opportunity to learn, refine, and deepen your purpose.

Where to shop

Nuchu is available to buy online at www.mynuchu.com.

Follow on Instagram: @hellonuchu

Support brands built by women. Don’t just say it. Shop it.