Brands Built By Women: Sopotion

Celebrating new and emerging brands built by women™ you'll want to know.

Since November 2025, we've been spotlighting the next generation of female-founded consumer brands and celebrating female entrepreneurship, showing that building a business is a real, viable career path for women from all walks of life, regardless of background, age, culture, or circumstance.

We started Mindful Brand to support women in succeeding in business - not just through what we do, but also through how we shop. We believe in a future where more seven-figure consumer brands are built by women, and we’re committed to helping make that vision a reality.

Deciding which businesses to support is a personal choice. If, like us, you prefer to champion female-founded brands, we hope you’ll join us.

Today, we’re featuring Sopotion, founded by Flavia De Prezzo in 2024 in the UK.

About the Brand

Sopotion is an egg-freezing consultancy that transforms a confusing, isolating process into a clear 12-week roadmap with one powerful 60-minute consultation.

Created for ambitious women in their late 20s and 30s who are tired of choosing between their career and their fertility timeline, Sopotion supports high achievers who’ve conquered boardrooms but feel lost in fertility clinics.

Combining pharmaceutical expertise with lived experience, Sopotion helps women navigate their fertility journey in 12 weeks - achieving clarity and confidence that might otherwise take years.

Meet the Founder

Flavia is an egg-freezing expert who spent a decade climbing the corporate pharmaceutical ladder before walking away from everything “safe” to create Sopotion.

Her long-term vision is to expand into IVF, fertility, perimenopause, and menopause - building a holistic 360° women’s health brand that empowers women through every stage of their hormonal journey.

How She Started

At 35, Flavia made a life-changing decision that terrified her - freezing her eggs abroad. The idea for Sopotion was born from a question that kept her awake at 3 a.m.: was she too early or too late to freeze her eggs?

Through her own experience, she became determined to help other women feel supported and confident in their decisions - not by selling supplements or promoting expensive clinics, but by offering clarity and care.

Because when she was crying over that first injection, she realised no woman should navigate this alone.

What She Learned

Flavia has learned that integrity is worth more than the next funding round.

After years working in corporate, she realised that success without authenticity is just a prettier prison.

When she started Sopotion, people told her not to talk about her egg-freezing experience because it was “too personal.” But that vulnerability became her superpower, proving that your story is your greatest differentiator.

Where to shop

You can book a free 15 minutes Clarity Call with Flavia to find out if egg freezing is right for you at calendly.com/sopotion-info.

With just one call, you'll know:

• Your personalised timeline

• Exact costs (no surprises)

• Which clinic is your best match (locally or abroad)

• How to prepare your body and mind

Support brands built by women. Don’t just say it. Shop it. Stock it. Fund it.