Brands Built By Women: Soul Notes

Celebrating emerging female-founded brands you'll want to know.

Since November 2025, we've been spotlighting inspiring consumer brands built by incredible women from all walks of life - founders who are creating a positive impact through their businesses.

We started Mindful Brand to support women succeed in business. Not just through what we do, but also in how we shop.

Deciding which businesses to support is a personal choice.

If, like us, you prefer to champion female-owned brands, we hope you enjoy this series.

Today, we’re featuring Soul Notes, founded by Sarirah Hamid in 2025 in the UK.

About the Brand

Soul Notes is a fragrance house that creates perfume for self connection and inner transformation. Using scent as a powerful emotional wellbeing tool to evoke clarity, comfort and confidence in its wearers and empower their personal journey through self reflection, acceptance and growth.

Launching with a single signature scent that embodies the transformative energy of forest bathing in a bottle. It is grounding, soul-soothing and heart-centering balanced with the elevated nuance of fine fragrance.

Created for those seeking intentional rituals to support positive mood and mindset in a world full of chaos, noise and daily stressors. Crafted by UK-based Finnish perfumer Pia Long, this first Eau de Parfum sets the tone to create a world of fragrance for feeling, healing and soul.

Meet the Founder

Sarirah is a software developer turned beauty industry insider with 11 years in London’s beauty scene spans retail, strategy and marketing whilst working as a close partner with solo founders.

Her desire to build in the beauty space was always connected to supporting people with anxiety, stress response and confidence building - areas that she struggled with in her teens and 20s. In 2023, the journey to build Soul Notes as a fragrance-led venture finally clicked.

How She Started

Motivated by her own mental health struggles and on-going journey through motherhood, Sarirah was inspired to reframe scent as a pathway to support emotional wellbeing.

In the long term, Sarirah envisions Soul Notes to grow into an empowering space to help others overcome their emotional barriers. Through charities, community-led activations and collaborations with self-development tools and platforms.

What She Learned

Sarirah has learned that understanding your own strengths and weaknesses from the outset is crucial. Especially if you’re bootstrapping and self-funding, be mindful of what you need to outsource (due to time, space or expertise) vs what you can do/learn yourself.

Slow, sustainable growth may not sound as exciting as the founder stories we read about today but you need to take care of your own wellbeing, your bottom line and set yourself up for long-term success.

Where to shop

Soul Notes is available online at www.soulnotes.com.

Follow on Instagram: @soulnotes.co

Support brands built by women. Don’t just say it. Shop it.