Creating Your First Website? 6 Questions Every Female Founder Should Ask

Creating your first website can feel overwhelming - especially when you’re building a business for the first time.

You might be asking yourself:

Am I saying the right things?
Does this look professional enough?
What if I promise something I can’t deliver yet?

For a new brand, your website is often the main touchpoint for early supporters. Rather than trying to create a perfect website, it needs to be clear, honest, and easy to trust.

This checklist gives you a strong foundation to communicate your brand clearly to a cold reader - whether through a website or landing page. You don’t need branding experience to use it. Simply answer each question with yes or no.

1. Can people get it immediately?

After 10 seconds on your homepage, can someone understand:

What you do
Who it’s for

If not, your headline or opening section needs to be clearer.

This isn’t about being clever or creative. It’s about being understood. When someone lands on your site, they should know quickly whether they’re in the right place.

2. Why should they care?

Does your website explain why this matters to your customer, not just what you do?

If your site focuses mainly on your mission, values, or features, people may struggle to see themselves in it. Instead, lead with the problem you’re helping solve.

A simple check: Are you talking about your business or their situation?

3. Is the writing easy to understand?

Can someone understand your message without rereading it?

If not, the language may be too complex or too full of jargon.

A useful rule: If you wouldn’t say it out loud, don’t write it.

4. Are you promising more than you can deliver?

Does anything on your website sound better than what you can reliably deliver right now?

This is common for new founders - especially when there’s pressure to look established. But over-promising creates stress and damages trust.

Being honest now, you can always update your website copy later.

5. Do people know what to do next?

At any point on your website, is it obvious what the next step is?

Should they:

Join your wait list?
Make a purchase?
Get in touch?

If the customer journey isn’t clear, your calls to action or page flow may need simplifying.

6. Will people trust you?

Would someone feel comfortable giving you their time, email, or money?

Trust doesn’t come from pretty design or bold claims. It comes from:

Clarity
Consistency
Transparency
Authenticity

If trust feels missing, the answer is usually more clarity, not more polish.

7. The 60-second test

After 60 seconds on your website, could someone explain:

What you do
Who it’s for
Why it’s different

If not, your site may be trying to say too much, or not enough.

Your first website isn’t meant to explain everything. It’s meant to introduce you clearly, so people know what to do.

Final Thoughts

Many women feel pressure to sound professional or established early on. Creating a website is often one of the first big tasks you face, and the number of decisions involved can make it feel overwhelming.

Instead of overthinking every detail, use this checklist to gain clarity and anchor yourself in what matters most. If you’ve ticked the boxes, the next step is simple: test it. Share your website with people you trust and ask for honest feedback.

As long as your website is clear and communicates your brand well, version one is good to go.

Whether you’re building your website yourself or working with someone else, this checklist can be used both internally and externally. It’s a practical tool to bring focus and a little calm into the process.